Hotfrog is a global business directory, with websites and users in 32 countries around the world. We have always worked to maintain, by Google’s definition, a “family friendly site. As a result we take the quality of our data very seriously.
Our Content guidelines are built in strict compliance with local publishing laws for each of our regional websites, as well as with close reference to Google’s Prohibited Content policies (https://support.google.com/adsense/answer/1348688?hl=en).
Hotfrog does not support the publishing of content that includes but is not limited to:
We reserve the right to remove any piece of content that we believe falls into these categories.
To enforce our data policies we have an in-house data moderation system that consists of both automated keyword detection and human review. This backend process is constantly running and filters through all newly added content.
Due to the large volume of data we need to process on a daily basis, there could be a delay between the time a piece of unwanted content is detected and when it is removed. The turnover is currently 2-4 days.
We also have strict rules against publishing content that falls into spam or “bad-neighbourhood” categories, such as untested supplements, get-rich-quick schemes, steroids or sexual enhancement products